CarExpert appoints Maddie Harris as Commercial Director – Media

Representing a modern and progressive shift in an industry where senior female leadership remains uncommon.

November 27, 2025

CarExpert’s very own Maddie Harris has been promoted to new Commercial Director — Media, during a pivotal stage of growth across Australia and New Zealand.

Maddie previously led CarExpert’s VIC and SA commercial operation, consistently delivering results in challenging market conditions. She brings almost 18 years of experience across Australia’s media and advertising industry, and is renowned for her leadership, strategy expertise, and ability to build strong agency and OEM partnerships. Her experience spans omnichannel strategy, integrated broadcast and digital partnerships, data insights, commercial planning, and long-term agency development.

Her appointment reflects CarExpert’s commitment to hiring the best talent in the industry. With an Executive team that is predominantly female, we are proud to represent a modern and progressive shift in an industry where senior female leadership remains uncommon.

CarExpert is expanding its premium media offering for agencies and OEMs, and prepares for its launch into New Zealand early in 2026. With CarExpert and Trade Me working together to create a combined new car media and marketplace network, Maddie will be central in shaping cross-Tasman commercial opportunities and supporting partners across both countries.

CarExpert CEO, Damon Rielly said Maddie’s appointment reflects her proven performance and the strategic opportunity ahead.

“CarExpert is building the future of new car buying by uniting expert reviews, premium media and a full marketplace supported by new car specialists. Maddie has been instrumental in growing our commercial footprint across Victoria and South Australia, and is one of the most respected leaders in the media industry. Her ability to bring teams together, create solutions for clients, and drive outcomes makes her an ideal fit to lead our next phase of commercial growth across Australia and New Zealand.”

CarExpert has continued to evolve its business model to better support customers throughout their buying journey. Customers now have access to a dedicated team of new car specialists who guide them through pricing, choice and purchasing so they can buy the right car with confidence.

Maddie Harris said she is excited about the opportunity ahead.

“CarExpert has created a genuinely unique and trusted platform for both consumers and advertisers. The combination of premium content, a high intent audience, and a marketplace that supports customers through their buying journey is a huge advantage for agencies and OEMs. I am thrilled to help lead the next stage of growth and deepen our partnerships as we expand into New Zealand.”

CarExpert looks forward to the leadership and vision Maddie will bring in 2026.