CarExpert NZ is now reaching over 400,000 Kiwi drivers each month across CarExpert.co.nz, Trade Me and Stuff, marking a major milestone for the business since launching in February.

In July, 357,794 New Zealanders visited CarExpert.co.nz, with almost 50,000 consuming CarExpert content across Trade Me and Stuff, taking our combined monthly audience to more than 407,000* across the three platforms.

It’s a significant milestone, but more importantly, it reflects the appetite for independent, useful information in a new car market that is becoming more complex by the month.
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Taking the CarExpert model across the Tasman

CarExpert NZ launched in February as a joint venture with Trade Me, taking the model we’ve built in Australia and adapting it for New Zealand buyers.

Our focus is simple: help people make better new car decisions through independent local reviews, real-world testing, daily automotive news, comparisons and practical buying tools.

CarExpert CEO Damon Rielly said the speed of growth shows the fundamentals of the model translate across markets.

“People want a trustworthy source to help them make an informed, confident buying decision. That’s as true in Auckland as it is in Adelaide, and the rate of adoption in New Zealand shows it.”
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Building reach across three platforms

CarExpert content now powers the motoring sections of both Trade Me and Stuff, extending our reach well beyond CarExpert.co.nz. For buyers, that means easier access to trusted new car information. For automotive brands and agencies, it creates an increasingly connected way to reach a large new car audience across three major digital platforms.

CarExpert NZ Country Manager Mat McNay said the first six months have been about establishing the brand, creating local content and building a strong audience base.

“New Zealand’s new car market is changing incredibly quickly. Buyers are looking for trusted, information-rich sources to help them make sense of all that choice, and they’re finding that at CarExpert.”
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Next up: CarExpert NZ on YouTube

Next month we’ll reveal the winner of our nationwide search for the face of CarExpert New Zealand, ahead of the launch of our dedicated New Zealand YouTube channel.

Video has been central to CarExpert’s growth in Australia and the NZ channel will bring local reviews, news and explainers to New Zealand buyers, alongside collaboration with our Australian team.

Six months in, we’ve built a strong audience and a solid foundation. Now the focus is on what comes next.

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Source: Similarweb, NZ Audiences, July 2026.

* Combined Audience of 407k is a deduplicated figure across CarExpert and partners sites, sourced from Similarweb July, 2026.

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